Thinking of hiring a PR / Marketing agency but not sure how efforts will be measured? Want to know exactly what to measure and most importantly how? So many people don’t measure or benchmark efforts throughout the year because the process is tedious, laborious, and can be a bit frustrating.
That’s why we’ve come up with the Top 10 Marketing Efforts to Benchmark and ensure success. We even put together a free template that you can use to effectively report in all areas - it's that easy!
We spent a great deal of time working on the best benchmarking practices and hope you enjoy this resource. If you have any questions, don’t hesitate to let our team know!
1. How many times your organization was positively mentioned in the media
2. What is the number of business affiliates involved and actively donating or volunteering for your organization
3. Number of client, donor or volunteer email addresses in your database
4. Your email marketing open rate
5. Number of clients seen each month
6. Number of events coordinated
a) How many people attended events
b) Did you distribute a survey for feedback
7. How much money was raised or donated as a whole
8. How many people visited your website
9. Impact of social media on a monthly basis
10. SEO
For more information or to schedule a free brainstorming session with our team, email us at info@nspublicrelations.com.